Unit 18 Babies Development

E1-Summarise the factors which may influence the health and -development of babies in the first year of their lives There are many factors that affect health and development such as environmental factors, for example, a lack of space in the garden or outside play area will limit their gross motor and fine motor skills. â€Å"Generally, people with a high level of earnings enjoy a better lifestyle, with better housing, better food, warm clothes and own transport. † Meggit 2001 page 9 Genetics are also a major factor which may influence the health and development of the baby as some illnesses are inherited through genes.For example babies with Down's syndrome suffer due to a chromosomal abnormality which lead to problems such as heart defects and chest infections. Illness's in general can cause detrimental damage to a babies development, for example a baby may have asthma which is long term and is potentially life threatening in circumstances other illness's like meningitis can lead to many extreme conditions. The babies weight and height may be below average if they have not been developing correctly due to illness.Antenatal factors are also important to the baby such as certain foods like Camembert cheese can severely harm the baby, other illnesses like rubella can be detrimental to the unborn child’s health in the first 12-16 weeks as it can cause a miscarriage, still birth and defects such as brain damage, hearing loss and cataracts. Narcotics and alcohol can damage the child’s development during pregnancy, When the baby is being delivered, there may be complications which can affect the baby's health such as lack of oxygen, birth asphyxia, can be caused by the umbilical cord becoming entangled.Asphyxia can cause the baby permanent brain damage. E2-Describe how indoor and outdoor environments can be made safe, reassuring and stimulating By keeping to the adult to child ratio (1:3) and constantly supervising them, both indoor and outdoor e nvironments can be safe for babies. Sudden Infant Death Syndrome is something that practitioners must be aware of when babies are sleeping and should check on the babies every 5 minutes while under supervision. To reduce SIDS babies should be placed at the bottom of the cot with a maximum of two blankets. Risk assessments should also be made for both inside and outside play. â€Å"It is important that the environment children are playing in is regularly checked, before and during activities. † Tassoni et al 2007 page 193 Practitioners must make sure they follow the correct policies and procedures and make sure all gates are locked to keep the children safe from possible threats. The indoor environment can be reassuring by having a key person in which the baby will form a bond with.The key person can ensure that the baby will have a routine that tailors for the individual needs by working with the parents. The baby can also be reassured with a comforter, a much loved object fr om home, being brought into the setting to help them feel more ‘at home' and settled. The environments can be made stimulating by having a range of activities to promote different areas of development, for example, a treasure basket which will contain different natural items inside to promote the use of senses.Visual displays and posters can be put low down so that babies can look and investigate them. Whilst outside the practitioner can take the babies out on walks to see nature or just a stroll around the town, in my current setting we take the babies on walks as our environment is quite colourful. A trip to the park is also good as it provides opportunities for those who walk early to be able to run and explore. E3-Describe the expected stage of development of babies at 7 months and how they can be expected to develop in the next 2 months of life.I have chosen 7 months as this is a busy time in development for babies, for example this is when a baby may be able to sit unaid ed for a short period of time whereas at 9 months the baby could sit unsupported for 10 minutes as their gross motor skills has developed more which has improve their balance. At 7 months the baby will have recently mastered how to swap objects in their hands â€Å"can move a toy from one hand to another. † Tassoni. P 2007 page40. whereas at 9 months the baby will bee attempting to use the pincer grip. as their fine motor skills have progressed as the child â€Å"can deliberately release objects by dropping them. Tassoni wt al 2007 page41. At 7 months babies pay attention to objects within their visual field, this progresses at 9 months to watching an object fall, for example building blocks, this is known as object permanence and is a result of their intellectual development. Language development is also improved drastically within this range: from babbling in tune at 7 months to repetition and imitation at 9 months. â€Å"babbles and starts to understand words such as â⠂¬Ëœbye-bye' and ‘no'. † Tassoni et al page 570. E4 -Explain how 2 different play activities/experiences can support the overall development of the baby described in E3.An activity which supports overall development of a 7 month old is musical instruments is the use of musical instruments, for example a drum, xylophone, rattle or bells. the babies sensory skills as a whole will be used and further developed from physically shaking the rattle, hearing the sound and seeing the colours of the instrument. The fine motor skills will also develop in different ways depending on the instrument, for example beating the drum or shaking the rattle, alongside developing concentration and hand-eye co-ordination.Musical instruments can also be used to extend and bring out the babies language as they may babble along with the music or repeat certain words. This type of activity can help with emotional development as a child could feel frustrated or agitated and being able to just make sounds with instruments can calm them down as they beat in tune. â€Å"Music is the transition of sharing ones emotions of any age to any person. † Loosely translated from Japanese from an interview of One OK Rock's lead singer Morita Takahiro . This also aids their social development as they play along and bond with the practitioner or parent. Music is an easy way for parents to relate to their children. When an infant hears you sing to them, you are connecting with them, and they are connecting to you. † http://www. halilit. co. uko. uk/hal_playsound. html Playing with building blocks is another fun activity that supports babies development. Building blocks helps the 7 month old start the process of learning the pincer grip by developing its fine motor skills by picking the blocks up also aiding the gross motor skills by moving around their arms gradually getting quicker.The baby will also start to develop the skills and strength to sit unaided for longer gaining bett er balance while playing. other benefit from this activity is better hand-eye co-ordination with carefully placing the blocks on top of each other and colour recognition. The baby may babble while playing with the adult in which furthering their language skills. E5- Describe the role of the practitioner in meeting the particular needs of babies in a group care setting. The practitioners role in meeting particular needs is demonstrated and performed in different ways, for example welcoming the parents and the baby to the setting.The practitioner needs to build trust with the parents and in turn will make the baby feel more at ease seeing their parents engage with the practitioner. The practitioner will plan the daily routine to cater for individual needs of all the babies such as likes and dislikes or any special requirements for the babies such as dietary needs. â€Å"In people with coeliac disease this immune reaction is triggered by gluten†¦ † www. coeliac. org. uk/coe liac-disease The care routine will cater to the babies, physical, intellectual, social and emotional development therefore before planning the practitioner needs to assess each babies individual needs.It is also important for the key worker to give one to one attention to the baby, as they will form a bond which will make the baby feel secure. The practitioner must also keep accurate records whilst there is a high level of supervision. They must also provide a safe stimulating environment by selecting suitable resources. E6 – Show how the child protection policies and procedures in the setting protect and safeguard the babies. There are many policies and procedures that protect and safeguard babies, for example can help identify any area's the baby needs help with.These observations must also be kept secure on a password protected computer or in a locked cupboard due to the Data Protection Act 1998. Keeping these records secure is a policy that is not only backed by legislati on but is important to safeguard babies as these records have personal information on the baby and its family. This would also tie in to the settings confidentiality policy as only the practitioners involved and parents have the right to access these files. † This act is concerned with the protection of personal information. † Tassoni et al page 224 The Every Child Matters nitiative brought from the Children Act 2004 has brought in the need of a delegated Safeguarding officer which any signs of abuse on a baby would be reported to as the baby itself cannot talk nor know what is happening to them. This policy is put in place to elect the member of staff mediately to prevent or stop child abuse from taking place. Their would be a policy in place to recruit staff safely so the parents, other members of staff and babies are not harmed and feel safe. † When they first join a setting they should undergo a CRB check.It is important that all staff read the child protection policies and procedures of the setting. † Tassoni et al 2007 page 128 â€Å"adult to child ratio in rooms, the qualification levels of staff. † Tassoni. et al 2007 page 117 There would also be a policy in place of which the staff are at the correct staff to baby ration of 1:3 to ensure the babies are thoroughly looked after and to be kept safe from accidents. E7 & D1- Explain the importance of well-planned care routines and the key worker system & Consider how care routines can enhance the overall development of babies from birth to 12 monthsBabies need well planned care routines to meet their individual needs, it is important as it promotes security and stability for the baby. An example of this is a well planned feeding routine that caters to all the babies needs that will make sure they get the right type and amount of milk throughout the day and keeping with the routine from home. This routine can help the child develop in multiple ways, such as their fine motor sk ills when gripping the bottle or simply sitting in a high chair developing their posture.This will also stimulate the muscles in the mouth and around the jaw which helps with the transition to solids and also aids speech, emotionally this helps with independence and will give the baby the confidence to hold the bottle themselves to feed. The adult will be able to talk to the baby whilst sitting in front of the high chair aiding the child’s social skills. once the transition to solids take place the child may improve their senses as they are able to touch, see, taste and smell the food, aiding this is the cold spaghetti activity. The babies bathing routine, if the setting requires this, should be also planned efficiently.It is important as it requires one to one time with the adult, this helps the baby feel secure. Bathing will also help the baby emotionally as it is a good experience in which the baby can relax in the warm water and calm down alongside this adding toys into t he bath adds both fine motor and gross motor development as the baby tries to grasp the slippery toy whilst kicking their legs with joy. Social development will also improve as the adult would sing and talk to the baby, asking questions to stimulate the babies intellectual development, these questions could benefit the sensory skills such as asking the baby to â€Å"touch the red fish†.Nappy changing is another routine which must be well planned. The baby's physical development will increase as they are able to kick their legs. This will also help prevent nappy rash as they are not wearing a nappy. Intellectually they will develop as they are learning opportunities, for example when the adult asks them questions. There will be opportunities to express their emotions which will help their emotional development. This also allows them to be aware of their care routine. Socially they will develop as they have a one on one with their key person.The key person can sing to the baby which will help language development. The key person works closely with a baby to build an attachment and a close relationship with their parents. They have many responsibilities, for instance settling the baby in the setting and observing and assessing their development. Also â€Å"helping to ensure that the care of the child meets with the parents' wishes. † Tassoni. et al 2007 page 219 This can benefit the babies in early years settings as the baby will be able to feel safe and secure. This means that they may be able to have a stable development.The key person has partnership with parents, which means that the parents can trust and respect them, which will ensure the care routine is planned effectively. They can also find out the individual needs of the baby, and meet the parent's needs. C1 -Discuss the importance of an environment that is safe, reassuring and stimulating It is important for the environment to be safe as it is a government and legal requirement. This is b ecause the Childcare Act 2006 affects the â€Å"adult to child ratio in rooms, the qualification levels of staff. † Tassoni. t al 2007 page 117 These are embedded in the Early Years Foundation Stage Curriculum. A safe environment is also necessary to prevent babies from having accidents and coming into harm. The parents will feel reassured if they feel their baby is in a safe environment which in turn the baby will continue attending the setting. It will also help the baby's development, as they will have the opportunities to learn. If not the baby may not develop skills such as fine and gross. A reassuring environment will make the baby feel secure and settled and as a result the babies self-esteem, self-worth and confidence will grow.The babies social and emotional health will develop higher and will reassure the parents. The child will form a great attachment with the key person which will help plan around the babies for activities so that their individual needs will have been met. Having a stimulating environment is important as the baby will be able to develop a variety of skills. They will be able to increase their sensory development by having activities such as treasury baskets and water play. They will feel motivated and will want to explore different outcomes from activities.A stimulating environment can be challenging which will encourage the baby's progression and learning and promote overall development. B1 – Evaluate the role of the practitioner in promoting an inclusive approach when working with babies and their families. When working with babies and their families, practitioners should promote an inclusive approach. â€Å"To include someone means making them feel a part if what is happening. † Tassoni et al 2007 page 8 Through this the practitioner will take into consideration the baby's individual needs, for example if the baby needs more time to settle in then the practitioner should accommodate this.It is important that the practitioner practices this way as the parents will feel valued and that the needs of their child are being met, it is the practitioners job to make sure the parents wishes are being met, for inclusive practice, the practitioner needs information on how to provide such an aspect, therefore, staff can go on training courses to refresh or retrain to provide an inclusive environment. It is essential for the practitioner to be up to date with current legislation to ake sure their practice is effective, for example a new child joins the setting with a disability, you could take a course on how to provide and include the child within the setting. The practitioner can also review their policies and procedures handbook and review the inclusive policy, this ensures that the practitioner can include all babies into activities no matter what gender, race, religion or disability the child has. The united Nations Convention on the Rights of the child has many articles on inclusivity in whic h the practitioner can revise: â€Å"Article 3: The right to be protected from all forms of discrimination. Tassoni et al 2007 page 115 The practitioner can also make sure there is an inclusive approach, by using a selection of resources which promote positive images and diversity. These can include posters of children sharing and books on diverse cultures and faiths. From this, the children will learn to respect other beliefs. They must also challenge and respond to poor practice. For instance, if the practitioner observes a child who is being left out or discriminated then they should intervene and stop it. This will make sure all children are included.However this may be difficult, if the practitioner does not see it, as it may happen when the children are playing quietly. By reflecting the practitioner can make sure that every child is included. This is because they can look back on an activity and see if anyone did not participate and why they didn't. However this may be hard for the practitioner if they do not know how to reflect. This means that they should go on training courses and find out new information from peer observations. The practitioner should also use positive language and not stereotype.This will make the children feel welcome and included. However this may be difficult if the practitioner does not have respect. It is so important, that the practitioner has partnership with parents. This is because they can find out the babies individual needs, which the practitioner can take into consideration when planning activities. A -Reflect on the influence of theoretical perspectives of development and attachment on current practice in settings working with babies under 1 year of age. There are many theorists that influence the current practice of working with abies and their attachments, for example Mary Ainsworth and John Bowlby who believed â€Å"Attachment is an emotional bond to another person. † www. psychology. about. com John Bowlby (1907-1990) believed that babies needed a strong, stable relationship with their primary carer, mainly being the mother. He also believed that the baby will find it hard later on in life to develop positive relationships with others if the baby doesn’t form a positive relationship with the primary carer. He found that babies cried and tried to escape when separated form the main carers, this was later branded and expanded by Ainsworth as ‘separation anxiety'.The child is distraught by the absence of their main carer and then calms and shows a more comfortable behaviour once the carer returns. This also shows the strength and type of attachment the baby shares with the primary carer. There are 3 types of attachment according to Bowlby: secure, resistant and avoident. These forms of attachment where found in Ainsworths study called the Strange Situation. This study observed the behaviour of babies between 12 and 18 months of stages where they where left alone with a stra nger or completely alone.Ainsworth found that the secure attachment type would be very distressed at the absence of the parent whereas the resistant attachment would show intense levels of distress and the avoident type would be fine, unfazed by the strangers attention or mothers absence. Ainsworth's theory influenced practice as practitioners now encourage parents to bring babies into the setting as soon as possible so that the baby can bond with its key worker and so that the baby will not be upset that its primary carer has left.The recognition of attachment has helped practice in many ways, such as the key worker being the second carer of the child while the parents work. The key worker will form a bond with the child and have better opportunities in finding out the child’s needs from the parents, some settings send the key worker out the the babies house before coming to the setting so that the child recognises the practitioner. The key worker, through developing this bo nd with baby and parents, can inform the staff of any new information that concerns the baby.This key worker gives the child a sense of security when around him/her as they have someone to go to in the future if they need anything. The key worker will bond with the child throughout the day through the routines of the setting, even nappy changing. There should also be another person that the child is quite attached to, but not the key worker. The baby will need they will need an additional person who they can feel comfortable with as they key worker may not work 5 days a week, in this case, there would be a second key worker or co-worker in which is a main part of the babies stay at nursery.The key worker is effective, because they empower the baby, as they have made a bond with them, which makes the child confident. Piaget 1896-1980 identified the different stages of development. He said that children moved through the sensory motor stage (0-2 years), pre operational stage (2-7 year s). He used the expression ‘Schema' to state a child’s thought process, † – Assimilation. – equilibrium. – disequilibrium. -accommodation. † Tassoni et al page 66 he felt that the schema would change as soon as contradicting information came in, for example: – † ‘Every day he lady in nursery is waiting for me in the room. – ‘I am in the shop but I see the lady from the nursery. what is she doing here because she is always at the nursery? ‘ – ‘the lady at nursery doesn’t stay there all the time. ‘ . † Tassoni et al page 66 During the sensory motor stage he said â€Å"The child develops physical schemas as he/she gains control of his/her movements. † Tassoni et al 2007 page 67 Throughout the pre-operational stage the â€Å"Children begin to use symbols to stand for things, for example a piece of dough represents a cake. † Tassoni et al 2007 page 67 Bruner a lso observes that the process of constructing knowledge of the world is not done in isolation but rather within a social context. † Meggit 2006 page 56 He argued that children should need things such as books and interest tables. He is known for ‘scaffolding' which is when adults help the children's development in a way that best suits the child. * Bruce. T, Meggit C (1999) Child care and education 2nd edition , London , Hodder and Stoughton * Meggit. C (2006) Child development , An illustrated guide , Heinemann, London * Tassoni. P (2007) Child care and education 4th edition , London, Heinemann

Centered Approach Essay

Family-Centered Approach ECE 313 Collaboration with Parents & Community Kathleen Thomas October 10, 2011 Instructor Cindy Hopper The economy has hit an all time low and has caused two parent households and single parent households into the workforce. As a result of this the parents are looking for childcare centers for their children. The main concern of these parents is will the centers help with the behavior and development of their children. These parents are looking for a place that is going to help with the development of their children’s self-help skills, empowerment, pro-social skills, self-esteem and attachment. These are behaviors that are not easily controlled and because the children spend the majority of their time in the centers the parents are hoping that together they can help develop desired behavior. That is why they are looking for a center that uses the family-centered approach. As the educator you have to develop a relationship with the children and their parents, the parents have to feel that they are going to be involved in everything that goes on in the center and that concerns their child. The educator has to sit down and learn about the child from the parent so that the educator will know what the parent expects from the educator and the center. The educator has to spend time with the child so that they can start to form a relationship. Family-centered has been defined as: Focus on the children within their families. The program includes the family as an integral, inseparable, part of the children’s education and socialization. Families along with their children are the program. (Gonzalez-Mena) p. . It is very important to acknowledge the children within their families because this way, you remember that you can not do anything without involving both of them. It is important that the educators know what the parents expectations are, Teaching children desired behavior may not be easy even when the educator and the parent are using the same methods. Potty training may require the educator and the parent using the same procedure which might be putting the child on the potty several times a day. If either of them changes the procedure this might cause the child to become confused and it may take longer to train her. To encourage desired behavior from children, parents and teachers need to have a strong relationship with the children. A warm affectionate bond and a positive emotional tone in the home and center will convince the children that their teachers and parents are on the same team and promote a spirit of cooperation and understanding. (Neifert, Marianne, MD) Helping a child develop self-esteem takes a lot of work because you can not do it by saying things that are not realistic. You can not say you are the prettiest girl in the world and think that this will help her self-esteem, as a parent you have to promote self assurances, self-help, competence and being â€Å"special. † Self-esteem rises if the individual is proud to perceive herself as being in possession of these traits. (Gonzalez-Mena) p. 205. Self-esteem has four dimensions: significance, competence, power and virtue. Teaching a child about self-esteem would be difficult because hopefully the child would feel loved and cared for by her parents and she would need to feel that you loved and cared for her too. However, if the child did not feel that she was important this is not something that you can make happen. You can try by showing her that you do care about her and that she is important. You could compliment her when she has achieved a goal that was set for her but you should not over praise her. To promote self-esteem you should never have a critical attitude, label a child or use name calling. Use encouragement instead of always praising them. When they have done something better than the last time make a comparison about how much better it was this time. Never compare your child’s performance to another child’s. Children will fail at some of the things that they try to do but this will be an experience for them. Have realistic expectations; be certain that your expectations for the children’s behavior match their age and developmental abilities. You have to be prepared to show them what it is that you want them to do. Practice the skills with them so that they will be able to do them alone. It is not impossible for a two year old to put on their coats but this two year old might not be ready, you will have to practice this over and over until the child is able to do it themselves. Competence, power and virtue are a part of self-esteem and these things might be easier to teach, being competent means that you have skills that you are very good at. If you were doing these skills on a daily basis you would someday be extremely good at that skill. Power is believing that you are in charge of something other than the paper clips and that you have control over the things that happen in your life. Virtue is being a good person and knowing right from wrong. Educators can take these four dimensions and use them to help a child learn how to feel good about themselves. Teaching pro-social skills you can model the children yourself, you have to set limits and tell them why you are setting the limits. The reason is because you don’t want them to get hurt. Have children work and play together so that they will cooperate better. When children are involved in a conflict it is your responsibility to resolve it with a solving approach. Always avoid punishment as a way of discipline. There are other things that you can do when trying to teach pro-social skills; as an educator you should sincerely acknowledge children’s pro-social behavior by recognizing when they are doing things together (ex: two children have started cleaning up the art area) your response could be â€Å"that is real cooperation†. You should explain reasons for rules and help the children understand the effects of their behavior on others. This type of inductive discipline seems to encourage child to be kind and helpful. (Berman, K. L. , M. M. Torres, C. E. Domitrovich, J. A. An educator can encourage good behavior by using a reward system. Choose a behavior you would like to change. There might be a child in your classroom who will not sit still in his seat; you can tell him that if he sits still that you will reward him for staying in his seat. You can tell him that he has to earn five tokens by staying in his seat when you are teaching the class and that five tokens will get him ice cream at lunchtime. It does not have to be tokens; you might have a chart with everyone’s name on it and at the end of the week if they have receive a star for everyday they will receive extra cookies at snack time. Share your reward system with the parents and see if that helps them out with behavior problems at home.

Kudler Fine Foods Virtual Organization

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011). Now, marketing research, on the other hand is just as important, just as effective and the results are just as significant to the success of a company. Creating a marketing strategy is just as important as business creating a business plan. In order to develop your strategy for your business it does require some form of research (Stein, 2009). After all, how could a company, not matter how big or small, know how to put their product or service on the market without researching what the market is looking for to begin with? Kudler Fine Food’s marketing strategy reaches out first to the senses by describing their delicious food and spirits; it targets an audience that would prefer finer foods as well as their locations. Kudler describes each of its three locations and points out that they are spacious and located in fashionable shopping areas. Kudler not only details what they sell, but who they are, what their mission is and what their history is. In my opinion, a company that is so open to the public about itself is using a remarkable marketing strategy. I must say that I am a visual person and while seeing the pictures that Kudler offers on their web-site, their lyrical description of the foods they offer makes me wish that this was a real place! For this reason, I believe that visual marketing is the most powerful and effective marketing tool ever created. The bakery, meats and seafood, produce, cheese and wine are so much easier to sell when they are visually mouthwatering to the consumer! The most interesting tactic that I am aware of on the Kudler Fine Food’s ite is the survey. I personally think this is a great (as well as free) way to obtain feedback on their stores and learn how to improve them in an effort to meet their customer’s needs; not the needs of their own. It aids Kudler in learning what and where their strength and weaknesses are simply by offering a one minute survey for customers that have visited their store to do. Of course, no web-site is perfect; they each have room for growth. On the Kudler Fine Food’s web-site, in my opinion, the area that could use additional market research is the specific types of foods that the consumer is in the market for. The web-site lists the different types of food that they sell, of course, but if they went a little further and offered additional market research that informed the visitors of the web-site as well as the store what products they they sell are good for you and in what way, I think the web-site would be much more beneficial to the consumer. This would be especially effective in a time where people are so careful about eating healthy foods and stores that help them find those foods. According to McGonagle, â€Å"Competitive intelligence is the selection, collection, interpretation and distribution of publicly-held information that has strategic importance, it is the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors, position, performance, capabilities and intentions, a way of thinking. It uses public sources to locate and develop information on competition and competitors and it is highly specific and timely information about a corporation† (2009). This relates to the Kudler Fine Food’s marketing strategy because Kudler uses its selection, collection, interpretation and distribution of publicly-held information about not only themselves, but about the products the sell. I can say that I have not really been able to locate any company that Kudler is competitive with on their web-site but I do notice that their selection can be considered competitive in any market. The way in which Kudler describes their position, performance, capabilities and intentions is very relative to a marketing strategy because they are not hiding behind any veils or doors about whom they are or who they portray what they are about. The importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s tactics offers the consumer the opportunity to tell them what they do or don’t like, which store they have hopped in, how the learned about Kudler Fine Food’s, and why they shopped there and why they will shop there again. Any tactic a business can use in analyzing their own web-site through the eyes of their customer is a very strong use of competitive intelligence. Kudler Fine Food’s also utilizes the tactic of visual aids which entice the consumer even more. The competitive intelligence used in this tactic is by making their food look better than that of their competitors. It is their attention to detail and the responsibility they take in creating and selling food’s that are affordable, healthy and accessible to their customer. Doing research can involve finding out who else is in the niche, how they are advertising, what keywords they are targeting, where they are advertising, and many other factors. This does not mean that you follow your competition or stalk them because you very well could be wasting a great deal of time doing this (Stein, 2009). Kudler uses the wording ‘Finest Foods’. Now while there is no way to prove that their food is the finest available, they believe that it is. That is the greatest strength in marketing research in the development of Kudler Fine Food’s; believing that your company and your product is the best on the market. Every company has something different to offer the consumer. Whether it be a product: cosmetic, mechanical, clothing or a service, the best way to market yourself and your product is by believing in the product or service. References Ash, T. (2011). Why marketing is important to your business. Retrieved May 17, 2011 from http://www.articlesbase.com/viral-marketing-articles/why-marketing-is-important-to-your-business-410123.html McGonagle, J. (2009). An overview of competitive intelligence. Retrieved May 17, 2011 from http://www.combsinc.com/chapt1.htm Stein, J. (2009). Why is marketing research important to developing marketing strategy. Retrieved May 17, 2011 from http://www.articlesproductions.com/f77/why-marketing-research-important-developing-marketing-strategy-1006/

Will students benefit from studying abroad Essay

Will students benefit from studying abroad - Essay Example Intercultural development Students who get to study abroad stand the chance to develop on a massive scale in relation to intercultural development. Through their stay in foreign nations, students observe and understand the different cultures that people in the foreign country possess. This is concerning their total way of life in language, religion, morals, values and social relations (Dwyer and Peter 2). As such, these may be different from the cultural values from their parent country; thus studying abroad also the students to acquire new knowledge on how different people live, aside from the common knowledge that people live in different ways. This can be observed from a firsthand account as opposed to rote learning for the purpose of exams and common knowledge. The first hand experience adds to the knowledge of the students, on appreciation of other cultures and how to handle oneself, and watch his or her behavior and conduct in the foreign country and a new culture. In addition to intercultural development, students who go abroad to further their studies get an opportunity to share in the culture of new worlds and borrow aspects that may appear to appeal to the said students and inculcating them into their own cultures. This is a huge gain to the parent culture of the students and the students themselves, considering that they get a chance to choose the aspects they would like to see their culture adopt and implement. Through this, they become pioneers in their culture in creating reforms to improve their societies. In addition, to this, studying abroad allows students to share their own cultures with foreigner, a perfect opportunity to improve one’s skills in social relations. As such, they gain a higher sense of responsibility and possessiveness towards their own cultures as they get to share it. This is because they appear as experts in cultural issues from their mother nation, which builds self-esteem in the students a significant scale. In addi tion, studying abroad benefits students in that it acts as a revelation, where students get to see the world for what it is, rather than receiving guidance from others on how to perceive it (Crhanova 18). As a result, students become effective learners of the ways of the world concerning economic, political and social structures of both their host nation and their mother nation. Through this study-abroad experience, students gain by appreciating their own cultures and those of other s to the point that they can easily relate between the two cultures, or even more that they find between the countries in which they study. Appreciation of culture creates appropriate social relations between individuals as one comes to terms with the differences and similarities in the various systems found across the cultures. For example in the political culture of a nation, there are usually differences as different nations apply different systems of governance; thus students observe the two and adap t to the one belonging to the host country until they return to their respective nations. This allows students to build a culture of flexibility, where they can bend to fit into any society, meaning that intercultural development is a crucial development to the student studying abroad. Social relations created abroad are also observed to last for a long time, meaning that students who study abroad experience a wider clique of friends and acquaintances from a large social and cultural divide. Internships Students who go to further their studies in foreign nations, also known as abroad, have the opportunity to improve their careers through expanding the level of quality services and skills that they achieve in the foreign nations. As such, students

Is it fair, just and reasonable to allow the police to escape Dissertation

Is it fair, just and reasonable to allow the police to escape liability from a breach of duty - Dissertation Example This research will begin with the statement that tort is not something new. In fact, the law of tort is a very old legal concept, even older than the notion of crime. In the ancient period, the discourse on law is not on the laws of crime per se; rather it was more on the law of wrongs. By 1300’s, the English common law developed procedural mechanisms that was used to bring an action to court. During this period, writ system was developed and one of the most original writ was the writ of trespass. However, it should be noted that the writ of trespass was not a demand for right but it was a rectification for wrong done. Then, by 1400’s, sense and appeal to justice was integrated in the actions and responses to cases. By late 1700’s concept of negligence was developed and by 1800’s there was a shift from causation to fault for actions on cases. Meanwhile, the search for principles or theories that would explain further the concept of negligence became a prim ary concern in tort. This brief historical tracing of tort highlights the fact that early in the evolution of tort, the idea of remedies for wrongful acts was already perceived as a powerful tool in keeping public order, security, and peace within the society. However, despite the historical progression of tort and a common belief that tort implies compensation for injuries, there is an observed difficulty in coming up with a universal definition for tort. This is because there are different kinds and structures of torts, with different purposes and aims, variegated interests and different kinds of interferences. 11 Working on the premise that tort covers a wide scope, this research will deal with one of the controversial â€Å"legal wrong for which the law provides remedy†,12 - police negligence and liability. The police are significant public group in the society that has been mandated by law to protect and preserve the peace. 13. Police are in a unique position as they ful fil their specific function that is mandated by law, which is to protect and keep the peace not just of one person, but also of the entire society. 14 However, this unique function is not a guarantee that police will never commit a civil wrong. 15 In fact, just like other members of the society, they are also susceptible to negligence as they perform their functions. Cases show that police negligence is a reality, but because of ‘public policy immunity’, they have not been held accountable for their negligence. In other words, they enjoy immunity from their negligence to the extent that police immunity from liability is the general rule. 16 However, Osman v UK17 demands a re-appropriation of police immunity from liability. Current experiences question police immunity and as such, mar the logic of the law itself. Since, its logic is the experience of the law. 18 In this scenario, matter of justice and fairness, in lieu of police immunity is raised.19 Tort and Negligence: The Rise of Tort of Negligence The term tort is derived from the Latin word tortus, which means twisted. In French, it means wrong. 20 Tort, in the English tradition, connotes the idea of a â€Å"legal wrong for which the law provides remedy†.21 In this purely technical and legal sense, tort falls under the civil law because â€Å"

The benefits and effects of steroids for asthma pateints Assignment

The benefits and effects of steroids for asthma pateints - Assignment Example Low dose of corticosteroids can prevent occurrence of any risks and help to receive more benefits from this treatment. However, this positive effect of inhaled corticosteroids observed in combination with low doses of bronchodilators. Asthma is a chronic obstructive pulmonary disease (COPD). Asthma is one of the pathological diseases that related to changing in the airway resistance. High number of people affected with asthma all over the world and this amount keep growing. Asthma appeared in western countries as a serious public health problem over the last 20 years. Asthma symptoms are different from one person to another and most common on early morning and at night. They emerged as cough, wheezing, breathing difficulties and chest tightness.asthma.There are several risk factors for asthma. There are predisposing, contributory, causal and aggravating factors. Gender and atopy are associated with predisposing factors. House dust, insects, pets and fungus and some occupational factors can induce asthma symptoms. Medicines, food additives and birthing cold air can trigger to asthma disease. These factors related to the aggravating risk factors. There are 5 genes in the human genome linked with asthma phenotypes,s o asthma is a genetic disorder. Further investigations in genetic predisposition can help to find new effective treatment. ( H. Los, 1999). Asthma is widespread all over the world. In low and high developed countries. The most important role in asthma appearance is air pollution. Asthma cases are increasing worldwide, especially in the UK and The USA. According to World Health Organization statistic 235 million people live with asthma all over the world. The figure 1 below show the prevalence of asthma in different countries (Masoli, M, 2004). Nocturnal asthma: Forced vital capacity, volume of air that person can forcefully exhale at 1 second (FEV1) at night is decreased. Among 75% of asthmatics usually has

Development professionals - The BCG Way Case Study

Development professionals - The BCG Way - Case Study Example The process of career development and mentorship processes that are followed in the organisational structure of BCG are innovative and modern.In this part of the case study analysis,the evaluation of the career development and mentorship program will be taken up with due consideration to the processes’ strengths and weaknesses. Strengths of the Career Development and Mentorship Process The promotion system at the BCG’s career development process is not based on a specific tenure but on the basis of a â€Å"time window†. It represents that the employees at BCG gets promoted only when they achieve sufficient amount of knowledge and skill in a particular area of operation. The employees pass through a continuous feedback and consulting session with their respective assigned Career Development Committee (CDC) advisors. The advisors become the mentors of the employees and the employees derive sufficient amount of help from them. As the ratings are done on the basis of various working areas of the employees, there exists an opportunity of improvement in all the operating areas. This is because the employees will continuously try to improve all the working areas for better appreciation. The employees get a chance of excelling in the areas of their choice as they are provided with the option to approach their mentors to get them know their areas of interests. This allows the employees to create interesting mode in their jobs. This is known as the staffing pattern where the scope of becoming a generalist or specialist lies for the employees. Moreover, continuous training process for the newly recruited employees is followed in the BCG that provides a basis for the employees to develop in their skills and socializing nature, create network and expand the sense of BCG as an organization. Besides the assignment of CDC advisors to the employees, mentors are also assigned. The interaction sessions with the mentors are more formal than that with the CDC advisors. Weaknesses of the Career Development and Mentorship Process The promotional process that BCG follows may at times create certain feelings of frustrations among the employees. The frustration can come up due to the pressure of performing the best with no room for failures, as failures might lead to their termination. The BCG employers somewhat try to evaluate their employees’ performance strictly, to ensure that the performance is constantly improving. This is most likely to head a chance of non-believing in the performance feedback system of the company. In the case of staffing, the employees have to be proactive in building their skills as they have to show evidence that they are good at the particular area where they are urged to move. For being proactive, the actual levels of performance might get hampered. Provision of formal training might not always produce fruitful results as the BCG itself believes that â€Å"experience is the best teacher†. At times, it might appear that the time allotted for the formal training has resulted in wastage of time, resources and energy with limited facts. Informal mentorship process might not provide appropriate results as too much of advises around the employees can make him/her confused. Moreover, the

Read the Bourmistrov and Kaarboe (2013) paper and identify its key Essay

Read the Bourmistrov and Kaarboe (2013) paper and identify its key contribution(s). Critically evaluate and discuss the role of - Essay Example However, the scope of accounting profession has tremendously changed over the last two decades, and today top managers encourage the accountants to be a management partner instead of a mere technical partner. In addition, the emergence of new business concepts like beyond budgeting has greatly increased the significance of the accounting profession because top executives cannot deal with those newly developed practices without the external support of accountants. This paper will identify the key contributions of the paper written by Anatoli Bourmistrov and Katarina Kaarboe and critically evaluate the role of accountants and accounting practices in managing contemporary organisations. Beyond Budgeting The work titled ‘From comfort to stretch zones: A field study of two multinational companies applying â€Å"beyond budgeting† ideas’ was prepared by Anatoli Bourmistrov and Katarina Kaarboe. In this paper, the authors give particular focus to management control system s (MCSs) operating on the basis of beyond budgeting ideas. They explore how changes in the design principles of these systems have affected the transition of decision makers from comfort to stretch zones. The research work also identifies how this transition has influenced the supply of and demand for managerial information. This paper has been prepared in the background of the evidence that there are many organisational problems in connection with using budgets. From this scholarly work, it is identified that elements like discomfort with the establishment and comfort zones maintenance for decision makers through annual budgeting have persuaded organisations to think of new management control systems. The major aim of implementing beyond budgeting was to change the structure of the information supply. This process greatly assists organisations to effectively manage budget information relating to target setting, forecasts, and resource allocation processes. This paper clearly illust rates that new information from an MCS based on new design principles has significantly influenced the behaviour and mindset of decision makers. It is also observed that information use is different under this situation as compared to previous budget-focused practices. This study is greatly helpful for readers to understand that beyond budgeting (BB) practices aid organisations to develop a new type of management control system and information supply with intent to facilitate the transition of decision makers into the stretch zone. Bourmistrov and Kaarboe (2013) state that â€Å"BB is thus a search for new and more nuanced ‘comfort’ zones, where decision-makers will be, to an increasing degree, able to positively appreciate the entrepreneurial and challenging nature of managerial work and also be able to use new information for increasing interaction with the internal and external business environment, as well as for negotiations and learning†. This study is help ful to recognise how organisations that see budgeting as a problematic practice make changes to their management control systems and information supply. The paper also addresses the way the individuals in organisations change the practice of using information in connection with the change in BB practices. The authors present the concept of beyond budgeting as a change in mindset in contrast to traditional norms where BB was perceived as a small operational change. They add that the transformation identified seems to be a matter of

Project closing Essay Example | Topics and Well Written Essays - 250 words

Project closing - Essay Example In Terry’s case, Power Point presentation contained technical information, and it was appropriate for engineering students (Rutledge & Mucciolo, 2001). To make an effective presentation, the speaker must be adequately prepared in advance. Terry could have known the audience well, their purpose of attending the meeting, and what they expect from the presentation. Slides are supposed to be few, short, and to the point. They should contain the key points that the speaker delivers quickly. Students are too busy to be bombarded with long-winded discussions. In Terry’s case, the slides were too many and did not contain all the information he was required to give. To choose an appropriate language of explaining technical concepts, Terry ought to have contemplated about his audience and their purpose of attending the meeting. The slides could be better if accompanied by pictures or graphics of the product (Davis, 2004). Questions always arise during a presentation, and the speaker must anticipate them. Terry ought to have explained to the group earlier that he would have the questions and answers session at the end of the meeting. Instead of being angry and defensive, he had to courteously say that the research had not supplied the answer to the questions. To have the students buy the idea, he had to make handouts of the presentation, distribute them to all to complement the presentation. They needed to have all the information instead of jumping to questions about information that was in the remaining slides. The project manager is responsible for solving problems, coordinating efforts related to lights and time signals, and requesting for questions. In this presentation, the manager could fill the remaining time with questions and discussion in order to stay on schedule. He could then adjourn the meeting by briefly summarizing the presentation and adding few last minute comments (Rafinejad,

Case comment coursework Essay Example | Topics and Well Written Essays - 1000 words

Case comment coursework - Essay Example Through the privatization, the government was allowed to retain a special share. This entitled the government, according to the company’s constitution, to appoint two of the eight directors but with no voting rights (Patterson, 2001). History Belize privatized its telecomm network in 1989. Under the privatization, the government was to gradually sealed off its shares and, in the process, retained a special share (Redfem, 2004). According to the company’s constitution, 8 directors would be appointed as per the shareholding in the following manner: The special share holder can appoint 2 of the 8 directors. In this case the government had a special share which entitled it to appoint two directors. Class â€Å"B† shareholders comprising private investors could appoint two directors. Class â€Å"C† shareholders could appoint four directors. The government also owned Class â€Å"C† shares. A further provision for the election directors was made, stating t hat if a special shareholder possessed over 37.5% of the share capital in total, it would appoint two of the 4 Class â€Å"C† directors. The government in 2003 completed the privatization process. A law was passed to this effect to enable the completion (Richardson, 2004). In 2004, Belize Telecommunications bought the special share and the Class â€Å"C† shares from the government. To enable Belize Telecommunications to purchase the shares, the government changed its shares into a loan to enable Belize to finance the transaction. Since this was a loan from the government, it needed security from Belize. Belize gave the government a ‘pledge’ on the shares that it had just sold, i.e. the Class â€Å"C† shares, but not on the special share until the debt was repaid (Robertson, 2006). In February 2005, Belize defaulted in the loan repayment and the government’s pledge under the loan agreement was enforced. The government now had more than 37.5% o f the class â€Å"C† shares but without the special share. Belize now had less than 37.5% of shares. The main issue of the case is on whether the directors subject to appointment by the special shareholder with over 37.5% of class â€Å"C† shares could be removed. In this instance, there was no shareholder who held both the special share and over 37.5% of class â€Å"C† shares. Belize Telecommunications argued that the two directors were not removable whereas the Attorney General argued otherwise. The argument was that the articles of association regarding the appointment of directors should be made to provide that vacation of office by a director should happen if the shareholding specification that brought him there ceased existing. The Belize Supreme Court’s Chief Justice agreed with the government. With its 37.5% shareholding, the government should be given power to dismiss the two directors and recruit new ones (Olivelle, 2005). Analysis Court Analysi s. The Chief Justice in the Belize Supreme Court agreed with the Attorney General that the government may be allowed to remove the directors in question and appoint new ones. The Privy Council’s advice through Lord Hoffman came up with the principles of interpreting the company’s articles of association. The interpretation principles apply, whether it is an act of Parliament or company contract. A search for the meaning of the

Explain Nietzsches account, in terms of the Apollonian and Dionysian, Essay

Explain Nietzsches account, in terms of the Apollonian and Dionysian, of the nature of ancient Greek tragedy - Essay Example Similarly, the Dionysian corresponds to Schopenhauer which means the principle of â€Å"will† that is highly opposed to Apollonian. The Dionysian manifests when man gives up individualism to submerge into the general life led by every member of the Greek society. Nietzsche terms artistic creation as dependent on two opposing forces, which are the Apollonian and the Dionysian, where the Apollonian refers to the life giving force that shapes self-sense and is characterised by measured control and disinterest. According to Nietzsche, the Dionysian refers to a situation where the self gives way for uniting with others and general nature. Interestingly, both are intertwined at some point although they oppose each other diametrically (Nietzsche 1999, p.15). They are equally important in the arts because without the Apollonian, the Dionysian cannot have a good enough form and structure to create an art while without the Dionysian, the Apollonian does not have vitality and passion. The two Greek mythological concepts have been highly relied upon in the artistic domain to bring out interesting creativity that possibly attracts the attention of audiences. Greeks were not sensitive to suffering, thus they were highly vulnerable to influence of challenges they faced in their daily routines. They therefore developed the Apollonian aspect to avoid suffering in their daily activities since the principle developed temporary truth, although the matter in question was not real in order to assume life’s setbacks that come along. Despite the Apollonian shield, the Dionysian brought out the real effect of suffering at the heart in all occupations. The two opposing forces of the Apollonian and the Dionysian provide different categories of art in the Greek culture, but at some point, their relationship tends to face struggles (Allison 2001, p.30). It is for this reason that Greeks used

Psychiatric Disorders, Diseases and Drugs Essay Example for Free

Psychiatric Disorders, Diseases and Drugs Essay Determining psychiatric disorders are best identified through their manifesting symptoms. Key to understanding this somehow lie in how one successfully determines the intensity or degree of symptomatic tendencies. In order to address these psychiatric disorders, some thinkers believe that there are good reasons to rely on the â€Å"practical signs† of a person’s behavioral abnormalities. It has to be mentioned that, while symptomatic disorders are not strictly to be regarded as diseases, â€Å"the clinical approach to abnormal behavior† can still be compared to â€Å"the medical approach to disease† (Moskowitz Orgel, 1969, p. 85). That being said, identifying symptoms still belong to one of the most fundamental steps that can help psychiatrists figure a helpful diagnosis for any mental illness. In this paper, five specific examples of psychiatric illnesses shall be concisely described through their symptoms: anxiety disorder, depression, mania, schizophrenia and Tourette syndrome. Some Examples of Psychiatric Disorders First, anxiety is a psychological state marked by purposeless restlessness, occasional experiences of muscle tensions and a feeling of panic or emotional discomfort (Illman, 2004, p. 3). The symptoms are themselves telling signs of abnormalities. Normal experiences of anxiety, if one may compare, may involve a feeling of considerable fear or worry. But a person suffering from an anxiety disorder experiences more than a feeling of emotional stress; as in most cases, this stress translates into psycho-somatic reactions such as prolonged apprehension or bodily discomfort as well (Moskowitz Orgel, 1969, 391). Closely related to anxiety is the psychiatric illness called depression. A person suffering from severe depression may also manifest certain psycho-emotional and somatic reactions, which, if carefully diagnosed, is seriously beyond normal experiences of poignant moments. Clinical depression may be said to occur to persons suffering from a prolonged feeling of â€Å"worthlessness† and an unwarranted guilt; and these feelings in turn are amplified by a need to â€Å"deject† from societal functions (Moskowitz Orgel, 1969, p. 394; Schacter, 2006, 49-65). Mania is a severe psychiatric condition characterized by compulsive behaviors such as anger, irrational actions or irritability. Persons suffering from mania put on an excessive amount of drive or passion to their behaviors on just about everything or anything to which they take interest (Moskowitz Orgel, 1969, p. 393). Instances of manic behaviors, many psychiatrists believe, are also closely associated with depression. Schizophrenia meanwhile is a mental disorder suffered by persons who, even without a given objective stimulus, are subjectively experiencing â€Å"vivid sensory experiences† – i. . , hearing voices, seeing visions, among others (Moskowitz Orgel, 1969, p. 393). Hallucination is almost often the commonplace word to describe such a mental condition. And last but not least, Tourette Syndrome is a mental illness characterized by a random, repetitive – and sudden – motor movement or creation of phonic sounds such as coughing, clearing of throat, among others; it is a peculiar symptom – called tic – already exhibited by patients early on in their childhood (National Institutes of Health). Diagnosis and Treatments To Help Explain and Cure the Disorders The basic diagnosis for these disorders fall into either two determining factors – genetics and environment. Under usual circumstances, psychiatrists are more inclined to consider the development of a person’s unique behavioral traits as explainable through an array of experiential traumas ensuing from factors within a person’s environment (Moskowitz Orgel, 1969, p. 384. Finding an appropriate cure is indeed a cause worth pursuing. Unfortunately for Tourette Syndrome, there are no known cure that is proven to deliver promising results. Except for some clinical trials involving â€Å"neuroleptics† (e. g. haloperidol and pimozide) – drugs used to suppress tic syndromes rather than cure it, and are known for side effects including sedation and weight gain – there are no approved medicine available in the market for now (National Institutes of Health). Anxiety and depression have been addressed through an array of anti-depressant choices, depending on which drugs respond well to the patients. The National Institutes for Health for example used â€Å"citalopram† (Celexa), among others, to conduct research to patients suffering from clinical depression, in the hope that the drug may act as serotonin inhibitors. Side effects, as in the case for most antidepressants, have reportedly been mild but serious, ranging from sedation, sleepiness and some headache (Depression Learning Fact). Other severe mental health maladies, or those that needs to be addressed via â€Å"integration of personality† (such as schizophrenia or severe mania) may need serious clinical psychotherapy, somatherapy or even psychosurgery (Moskowitz Orgel, 1969, 426).

The Social Issues Of The Frankenstein Novel English Literature Essay

The Social Issues Of The Frankenstein Novel English Literature Essay The use of first person in the novel causes the responder to imagine themselves in the situation faced by the protagonist; this powerful technique is used to subconsciously force the responder to dwell on the consequences of Victors actions, drawing them into a debate of morals and ethics in their mind. Blade Runner is a product of the 80s where corporate greed through overindustrialisation has severed humanitys relationship with nature. Ridley Scott extrapolated these negative and dystopian views from the values he witnessed in the 1980s society and constructed Blade Runner as a warning. This warning is reflected through his profound use of film noir. From the opening scene the audience is immediately submersed into a post-modern, post-industrial and post-apocalyptic city resembling hell, this scene is an exaggerated reconstruction of society in the 1980s during which time people were fearful. America and Russia were both on the brink of nuclear war and had enough atomic weapons to utterly decimate the world; this potential global destruction is reflected in the opening scene of Blade Runner. This scene shows a hell that has come to exist on earth, an urban city extends as far as can be seen, a scarred world which has been devastated by us. The rising fire columns are symbolic of the fires of hell which have sprung forth on earth through our exploitation of the worlds resources though our ignorance and greed. Asian advertisements floating above the city on dirigibles serve as a constant reminder of the Asianisation of western civilization as a consequence of corporate greed. Frankenstein was composed during a time of major scientific developments; this is evident as science plays a central role in the story. Shelleys Frankenstein is based on the dogma of the Romantic Movement to create a world in which the protagonists desires for the omnipotent powers of God and creation have bypassed all ideas of conventional authority. Victors reflective words: how dangerous is the acquirement of knowledge, can be seen as her warning of the dangers of disrespecting authority and the order of things. The Tyrell Corporation is the ruling power in Blade Runner, producing replicants that are more human than human, by enabling them to have an emotional capacity. This is visible when Rachel angrily confronts Deckard: Are these questions testing whether Im a replicant or a lesbian, Mr Deckard? Ironically the replicants have a greater capacity for emotional responses, showing more compassion and love than the humans. Shelleys use of epistolary narrative adds a subliminal layer and speculates at the consequences of what Frankenstein has done; her warning is present throughout the story, forcefully questioning the ideas of scientists and science during the Romantic era, this reinforces the dangers of humanitys desires for playing the role of Creator. Frankensteins core completion imitates the Romantic Movements influence on Shelleys ideas, and her criticisms of the French and Industrial revolutions. The imagery of the patched corpse through the lexical chain of gruesome descriptions: his skin lustrous blackà ¢Ã¢â€š ¬Ã‚ ¦ yellow skinà ¢Ã¢â€š ¬Ã‚ ¦ watery eyesà ¢Ã¢â€š ¬Ã‚ ¦. shriveled complexion, and repeated use of terminology associated with the horror genre for referring to the monster bring about feelings of disgust for this scientific milestone. This physical unusualness is what makes it initially seem like the monster in society. However, Shelley brings forth a sympathetic response from the audience because the monster quickly portrays itself as misunderstood. The narrative, Frankenstein is one that allows the audience to realise a different side to the story as readers are able to understand the reasons behind the monsters murders, thus allowing further depth in the exploration of the human nature because of the different views presented in the novel. Frankenstein overflows with letters, notes and journals as Waltons letters envelop the entire tale; Victors story fits inside Waltons and the monsters inside Frankensteins. This is an important aspect of the structure of the book as the various writings serve as a concrete manifestation of attitudes and emotions within the characters. Victors warning to Walton: avoid ambitions of science and discoveries is symbolic of Shelleys hatred of the visionaries of the French and Industrial Revolution. Similarly, Scott expresses his heedfulness of the state of the human race. In particular global warming, the development of genetic engineering and nuclear weapons during the Cold War. During this time people were fearful of imminent doom by nuclear war, whilst at the same time fearful of the rapid developments science had made in the field of genetics and the controversy raised by its applications. Scotts warning present in Blade Runner is of the potential outcome if we allow certain actions to be taken without consideration of the consequences. By making the audience realise that by continuing on our current path can only bring about humanitys divorce from the natural world he leads us to ask the question what humanity is and is there a place for nature in an artificial world. Shelleys warnings are enhanced by the juxtaposition of Victor Frankensteins relationship with nature to that of his creation, whereas Victor, due to his unhealthy immersion in science is numb to its charms, and results in his near constant solitude. Frankensteins creation a more intimate connection with the pleasant showers and sunny warmth of spring, and many human qualities that Frankenstein lacks, this characterisation captures Romantics idolisation of nature, cautioning us against the dehumanising effect of removing ourselves from nature and natural order. We can see the reflections of Shelleys beliefs and the beliefs of Romantics in the novel Frankenstein, which looks to the social conventions of the time in order to warn us of the punishment for transgressing into the realm of God. Scott also draws upon the social conventions of his time. The dark scenes represent Scotts interpretation of the darkness within society, which in turn represents the ruthlessness of a material society.

Theories of planned behavior: Smoking

Theories of planned behavior: Smoking To examine if the Theory of Planned Behavior (TPB) predict smoking behavior, 35 data sets (N= 267,977) have been synthesized, containing 219 effect sizes between the model variables using a meta-analytic structural equation modeling approach (MASEM). Consistent with the TPBs predictions, 1) smoking behavior was related to smoking intentions (weighted mean r =.30), 2) intentions were based on attitudes (weighted mean r =.16) and subjective norms (weighted mean r =.20). Consistent with TPBs hypotheses, perceived behavioral control was related to smoking intentions (weighted mean r = -.24) and behaviors (weighted mean r =-.20) and it contribute significantly to cigarette consumption. The strength of associations, however, was influenced by studies and participants characteristics. Smoking remains the leading preventable cause of death and disease in western countries. Despite the constant reduction in smoking prevalence among adults over the last 20 years in developed countries, smoking rates have not decreased among young people, and the highest youth smoking rates can be found in Central and Eastern Europe. In an attempt to understand the psychosocial determinants of smoking initiation and maintenance, a variety of social cognitive models have been applied. One of the most influential theories predicting smoking behavior, the Theory of Planned Behavior (TPB) 1has been used both for conducting a wide range of empirical research on smoking behavior antecedents and for designing many theory-based intervention programs to reduce tobacco consumption. An increasing number of empirical studies have examined this model in relation to smoke and the variability of results suggests that a quantitative integration of this literature would prove valuable. Up to the present, various quantitative reviews of the TPB have been performed but centered in other behavioral outcomes, as exercise, 2 condom use 3 and others. Hence, the purpose of this study was to evaluate the success of TPB as a predictor of smoking behavior through meta-analytic structural equation modeling (MASEM), involving the techniques of synthesizing correlation matrices and fitting SEM as suggested by Viswesvaran and Ones. 4 The TPB, an extension of the Theory of Reasoned Action,5 incorporates both social influences and personal factors as predictors, specifying a limited number of psychological variables that can influence a behavior, namely 1) intention; 2) attitude; 3) subjective norm (SN); and 4) perceived behavioral control (PBC). 1 First, subjective norms are conceptualized as the pressure that people perceive from important others to execute a behavior. Second, peoples positive or negative evaluations of their performing a behavior are conceptualized as other predictor of intention (attitudes). Third, PBC represents ones evaluation about the easy or difficulty of adopting the behavior and it is assumed to reflect the obstacles that one encountered in past behavioral performances. Finally, attitudes, SN and PBC are proposed to influence behavior through their influence on intentions, which summarize persons motivation to act in a particular manner and indicate how hard the person is willing to try and how much time and effort he or she is willing to devote in order to perform a behavior. 6 The TPB has been applied through a relevant amount of primary studies and their predictive utility has been proved meta-analytically both for a wide range of behaviors 7, 6 and for specific health risky or health protective behaviors. 3, 2 These previous meta-analyses, however, have neither examined how useful the TPB is to predict smoking behavior, nor the overall structure of the model applied to tobacco consumption. Hence, some concerns remain relating to TPB and its utility to predict smoking behavior that deserves further examination through MASEM. Firstly, a weakness of the SN-intention relation has been found by previous meta-analysis 7 compared with attitude-intention and PBC-intention associations. It has been suggested that this lack of association indicates that intentions are influenced primarily by personal factors 6. In spite of, some primary studies finding strong beta values, ranging from .44 to .62, for attitude on smoking intention such as Hanson, 8 while others founded values near .18 or .19. 9, 10 At the same time, although researchers have theorized about the importance of PBC in this domain, regarding health-risky behaviors, the correlation between PBC and behavior had sometimes been disappointing. 3 One possible explanation is that PBC may not capture actual control. Other is that risky behaviors performed in social contexts may be more determined by risky-conducive circumstances than by personal factors. 11 Moreover, primary studies on smoking behavior have found contrasting results for PBC -behavior, such as r =.55 12 or r =.06. 13 Based on these discrepant findings, we proposed, as a first purpose of this review, to test the strength of relationships between TPB constructs applied to smoking behavior. Secondly, in order to clarify the influence of moderator variables and to provide further explanation for the variability on the effect sizes (ES) between primary studies, some studies and participants characteristics may be taken into account. Ajzen and Fishbein 5 argued that intention and behavior should be measured as close in time as possible to the behavior. In spite of that, primary studies on smoking behavior 14, 15 have found that beta values for intention- behavior association have been maintained during six months (à ¯Ã‚ Ã‚ ¢=.38), nine months (à ¯Ã‚ Ã‚ ¢=.35) and a year (à ¯Ã‚ Ã‚ ¢=.35). Thus, it is important to quantitatively review the moderator effect of time interval on strength of TPB constructs. It has been recognized that culture provides a social context that affects prevalence of certain behaviors. Moreover, some studies have compared results of TPB applied to smoking behavior by using diverse ethnic groups into the USA, such as Hanson, 8 while a great amount of primary studies have expanded their applicability to different cultural contexts. 16, 15, 10 These studies have revealed contradictory results, such as for Puerto-Ricans and non-Hispanic whites, SN was not found as a significant predictor of intention, 8 while it was significant for African-American teenagers, or beta values for SN-behavior ranging from à ¯Ã‚ Ã‚ ¢=.20 for UK samples 17 to à ¯Ã‚ Ã‚ ¢ =.43 for Netherlanders students. 18 Hence, because of cultural differences with respect to the SN-outcomes association, there is a need to meta-analytically examine the moderator effect of culture. Ajzen and Fishbein 5 and Ajzen 19 also recommended scale correspondence of measures for intention to properly predict behavior. However, meta-analysis on TPB applied to exercise behavior have found that only 50% of examined studies had scale correspondence, 20 and that ES was the strongest for the intention-behavior association when studies had scale correspondence. 2 Based on these previous findings, we contend that a thorough examination of moderator effect of scale correspondence on strength of smoking intention and behavior relationships is needed. Research indicates that teenage years are associated with heightened sensitivity to SN 6 and differences have been found in previous meta-analyses between age groups regarding their intention -exercise behavior association. 2 At the same time, only one study has tested gender differences applying TPB to cigarette smoking, 13 founding that the model fitted better among female students. Despite the fact that no consistent evidence has been found relating to the moderator effect of age and gender on the TPB constructs association, we state that an exploratory analysis would be advisable. Thirdly, while previous studies on TPB on smoking behavior had used stepwise regression analyses, more recent ones apply SEM or path-analyses. When all TPB relationships were tested simultaneously, same patterns would change. For instance, after controlling the influence of intention, the PBC- behavior association would turn to negligible values (à ¯Ã‚ Ã‚ ¢=.05), such as Albarracà ­n et al 3 proved for condom use. Moreover, based on the fruitful results of meta-analysis obtained in many research domains, 3, 21, 22, 23, 24, 25 it can be beneficial to use meta-analytic structural equation modeling techniques (MASEM) in testing causal models, such as some authors suggested. 4, 26 Based on these methodological and conceptual issues, the main objective of this meta-analysis was threefold. The first objective was to test the strength of the relationships between the TPB constructs with the smoking behavior. Specifically, we hypothesized: (1) large ES for intention-behavior, PBC-intention, PBC-behavior, and attitude -intention; (2) moderate ES for SN- intention; (3) larger ES for intention-behavior than for PBC-behavior and (4) larger ES for PBC-intention and SN-intention than for attitude-intention. The second purpose was to test the influence of moderator variables on the relationships between the TPB constructs. Specifically, we proposed (5) larger ES for attitude- behavior, PBC- behavior, SN-behavior, and intention-behavior when measures have been taken simultaneously; (6) larger ES when the time interval was shorter; (7) the largest ES for SN-intention and SN- behavior when participants belong to a collectivist culture, coded as Others into the category orig in of the sample; (8) larger ES for attitude- intention, SN-intention, PBC-intention and intention -behavior when constructs have been measured with scale correspondence; and (9) mean age of the sample, percentage of males and year of publication would moderate the relationships among TPB constructs. The third purpose was to test the predictive utility of TPB on smoking behavior through MASEM analyses. Specifically, we hypothesized that: (10) intention and PBC will predict smoking behavior; (11) attitude, PBC, and SN will predict intention and (12) intention will be a stronger predictor of behavior than PBC. Method Literature search In order to locate relevant studies, we conducted a computerized bibliographic search of the PsycInfo, MedLine, ERIC, using the terms smoke, smoking behavior, nicotine, tobacco consumption, and TPB as keywords. We also conducted a manual search of journals that regularly published smoking behavior research. Descendent searches have been conducted based on the references section of retrieved studies specifically previous TPB meta-analyses including multiple behavioral outcomes- and some authors have been contacted to obtain unpublished papers. This processes resulted in 52 studies retrieved in full text to further screening. Inclusion and exclusion criteria A study was considered for this meta-analysis if it met the following inclusion criteria: (1) the study had to report quantitative research on TPB applied to smoking behavior; (2) the study had to report a Pearson correlation coefficient between TPB constructs or data that enable us to calculate ES. Upon closer examination of the remaining 52 studies, a total of 27 studies were included which provided an amount of 35 independent samples (N= 267,977) and 219 ES. A total amount of 25 studies were excluded. Reasons for elimination have been that TPB construct measures were not included (8 studies), i.e.: 27, or that the studies were focused on smoking cessation instead of on smoking behavior (17 studies), i.e.: 28, 29. Only one dissertation has been included and no unpublished papers have been obtained. The studies that focused on smoking cessation have been excluded because the outcome variable in the model-smoking behavior versus smoking cessation-differs substantially. These studies will be used to conduct a separate meta-analysis on smoking cessation. All the included studies are marked with an asterisk in the reference section. Coding of studies The study characteristics coded were: year of publication, origin of the sample, scale correspondence, and time interval between TPB measures. The subject characteristics coded were: the number or participants, mean age of the sample, and gender (as percentage of men in the sample). We consider relevant to code how smoking behavior was assessed (i.e., objective vs. self-report.) but we could find only one study which used objective measures, as CO (carbon monoxide) tests. 30 Following the procedures of Symons and Hausenblas, 2 the time interval between intention and behavior was examined by classifying the studies as: (1) short (less than or equal to six months), (2) medium (greater than six months and less than or equal to one year), (3) large (greater that one year). Regarding scale correspondence, we examined the method section of each study in search of the detailed information. Such as Symons and Hausenblas suggested 2, scale correspondence has been fulfilled when the same magni tude, frequencies or response formats are used to assess the constructs. If intention and behavior were measured exactly with the same items, we considered that scale equivalence was present. If intention was measured with a broader redaction (i.e.: How certain are you that you could resist smoking this term?) while behavior was assessed by a more detailed item (i.e.: How many cigarettes did you smoke per day?), or by asking participants to classify themselves as non-smoker/current-smoker, we considered that scale correspondence has not been fulfilled. In order to ensure accuracy, the studies were coded by two authors independently, reaching an intercoder agreement of 90%. The level of agreement reached was highly satisfactory and inconsistencies were solved by consensus. Some decisions about independence of the samples were taken. If the same study design was carried out in multiple but independent samples (i. e, boys and girls, asthmatic and no-asthmatic students, African-American, Puerto Rican and Non-Hispanic white teenagers) results were entered into the meta-analysis as independent samples. 8, 18, 13 In other cases, only one ES per study has been considered. Data analysis We followed Hedges and Oldkins 31 meta-analytic fixed effects procedures to estimate weighted mean correlations. In these procedures, correlations were converted using Fishers r to z transformations and weighted by N 3, the inverse of which is the variance of z, in analyses. Using Cohens criteria, 32 ES values of .10, .30 and .50 were considered small, moderate and large effects, respectively. Graphical procedures were used to explore the skewness of data. When an extreme value was detected, analyses were carried both including and excluding the outlier. Next, we tested the homogeneity of the ES (Q statistics) and we analyzed the influence of moderator variables using categorical model (ANOVA analogous) and weighted regression analyses (fixed-effect model). One problem in the interpretation of meta-analytic results is the potential bias of the mean ES due to sampling error or to systematic omission of studies that are hard to locate. According to Orwin, 33 the tolerance index of nul l results should be calculated and there must be more than 300 unpublished studies (and not recovered by the meta-analyst) for the results to be annulled. However, this statement should be qualified because the index by categories yields small values in some of these categories. Therefore, we can conclude that publication bias is not very likely to threaten the results severely. MASEM analyses Meta-analytic structural equation modeling, which involves the techniques of synthesizing correlation matrices and fitting SEM, is usually done by applying meta-analytic techniques on a series of correlation matrices to create a pooled correlation matrix, which then can be analyzed using SEM, as suggested Viswesvaran and Ones. 4 However, these procedures have received criticism by Becker (1992) and more recently by Cheung and Chan. 26 Despite some problems, the major advantage of these univariate approaches are their ease of application in applied contexts. Based on these recommendations, we used Viswesvaran and Ones procedure to test the strength of the association among the TPB constructs with smoking behavior. The complete weighted correlation matrix was 5 x 5 and it was submitted to SEM analyses. The predicted model was fitted assuming the harmonic mean (N= 239) as sample size, 4 and it was estimated with unweighted least squares procedures. The proposed model, according to TPB l iterature, had three exogenous latent variables and two endogenous ones, such as depicted Figure 1. Besides chi-square, we reported Goodness of Fit Index (GFI), Adjusted Goodness of Fit Index (AGFI), Normative Fit Index (NFI), and Root Mean Squared Residual (RMR) as fitness indices. It is typically assumed that GFI, AGFI, and NFI >=.90, RMR values

Anne Sullivan: A Woman of Strong Conscience :: Essays Papers

Anne Sullivan: A Woman of Strong Conscience When I think of powerful women from the past, Anne Sullivan is one of the first women to pop into my mind. Anne Sullivan was born on April 14, 1866 in Massachusetts. Her real name is Joanna, but she was called Anne throughout her life. When Anne was still young she suffered from a serious illness that left her nearly blind. Anne’s mother died when Anne was only eight and her father left Anne and her two siblings two years later. The children were then placed into an almshouse to be cared for. After a lonely and miserable couple of years, Anne had a surgery that restored some of her sight. With the regain of some sight, Anne felt revived and decided to move on to Tuscumbia, Alabama where she would become the governess of a six-year old girl named Helen Keller. It was through caring for this six-year old girl, Helen, that shaped Anne Sullivan into a woman of conscience. When Anne first met Helen Keller, she was blind, deaf, and mute since she was 19 months old. Helen was left undisciplined, ill tempered, and neglected with no contact with the outer world. Anne’s difficult job was to tame Helen. Helen screamed, bit, hit, and kicked Anne, but Anne, faithfully, never gave up. Anne Sullivan displayed the virtues of fortitude, compassion, and most importantly patience while caring for Helen. Anne had a respect for life that gave her the belief that all humans were created in the image of God, and WE ALL ARE GOOD. Anne Sullivan treated Helen with equality, just as Jesus cured the lepers when the rest of the community cast them out of society. Helen constantly challenged Anne to find new ways to make her learn. Anne constantly challenged Helen by not allowing her to give up and to be there to support Helen. After communicating by spelling the name of objects into Helen’s hands and then allowing Helen to feel the object and repeated spelling it, Helen finally discovered the connection. Anne Sullivan’s persistence and determination is what made her a perfect role model to us all. Anne Sullivan contributed so much to society. After the miraculous rescue of Helen Keller, Anne continued to go through college with Helen and sign the lectures into Helen’s hands.

Comparing and Contrasting Self-Awareness in the Works of Emerson, Whitm

Defining Self-Awareness in the works of Emerson, Whitman and Poe Literature in the American Renaissance influenced the Romantic sentiment that prevailed during this period: the emergence of the individual. This materialization evolved out of the Age of Reason, when the question of using reason (a conscious state) or faith (an unconscious state) as a basis for establishing a set of beliefs divided people into secular and non-secular groups. Reacting to the generally submissive attitudes predominant in America at this time, nineteenth century writers envisioned "the source of religion within consciousness itself" (Chai, 10). This "secularization of religion" ultimately led to the "isolation of the self from others" (Chai, 10), and manifested the persuasive theme in Renaissance literature that promoted independent thinking. The writings of Ralph Waldo Emerson, Edgar Allan Poe, and Walt Whitman all emanate from this Romantic spirit. "Trust thyself" asserts Emerson, do not remain "clapped in jail by [your] consciousness" (261), be "led [out] in triumph by nature" (542). Merging the individual and nature is a common motif in Romanticism, but these writers had contrasting views on the dynamics of this connection. While Emerson and Whitman were on one end of the Romantic meter proclaiming the potential greatness of the individual, Poe was at the other end questioning human nature. Indeed, the literature these authors produced are relative to the Romantic trend in elevating self-awareness, however their work demonstrates Emerson and Whitman differ with Poe regarding the ascendancy of the conscious and unconscious states of the mind. Emerson and Whitman celebrated the conscious power of the individual, while Poe exposed the hidde... ... "Being Odd, Getting Even." The American Face of Edgar Allan Poe. Ed. Shawn Rosenheim and Stephen Rachman. Baltimore: John Hopkins University Press, 1995. 3-36. Chai, Leon. The Romantic Foundations of the American Renaissance. Ithaka: Cornell University Press, 1987. Coleridge, Samuel. The Portable Coleridge. Ed. I. A. Richards. New York: Penguin Books, 1950. Emerson, Ralph Waldo. Essays and Lectures. Comp. Joel Porte. New York: Literary Classics, 1983. Lauter, Paul, ed. The Heath Anthology of American Literature. 3rd ed. Boston: Houghton Mifflin, 1998. Poe, Edgar Allan. The Philosophy of Composition. Lauter 1529-37. Waggoner, Hyatt H. American Poets: From the Puritans to the Present. Baton Rouge: Louisiana State University Press, 1984. Whitman, Walt. Preface to Leaves of Grass. Lauter 2729-43. ---. Song of Myself. Lauter 2743-94. Â   Comparing and Contrasting Self-Awareness in the Works of Emerson, Whitm Defining Self-Awareness in the works of Emerson, Whitman and Poe Literature in the American Renaissance influenced the Romantic sentiment that prevailed during this period: the emergence of the individual. This materialization evolved out of the Age of Reason, when the question of using reason (a conscious state) or faith (an unconscious state) as a basis for establishing a set of beliefs divided people into secular and non-secular groups. Reacting to the generally submissive attitudes predominant in America at this time, nineteenth century writers envisioned "the source of religion within consciousness itself" (Chai, 10). This "secularization of religion" ultimately led to the "isolation of the self from others" (Chai, 10), and manifested the persuasive theme in Renaissance literature that promoted independent thinking. The writings of Ralph Waldo Emerson, Edgar Allan Poe, and Walt Whitman all emanate from this Romantic spirit. "Trust thyself" asserts Emerson, do not remain "clapped in jail by [your] consciousness" (261), be "led [out] in triumph by nature" (542). Merging the individual and nature is a common motif in Romanticism, but these writers had contrasting views on the dynamics of this connection. While Emerson and Whitman were on one end of the Romantic meter proclaiming the potential greatness of the individual, Poe was at the other end questioning human nature. Indeed, the literature these authors produced are relative to the Romantic trend in elevating self-awareness, however their work demonstrates Emerson and Whitman differ with Poe regarding the ascendancy of the conscious and unconscious states of the mind. Emerson and Whitman celebrated the conscious power of the individual, while Poe exposed the hidde... ... "Being Odd, Getting Even." The American Face of Edgar Allan Poe. Ed. Shawn Rosenheim and Stephen Rachman. Baltimore: John Hopkins University Press, 1995. 3-36. Chai, Leon. The Romantic Foundations of the American Renaissance. Ithaka: Cornell University Press, 1987. Coleridge, Samuel. The Portable Coleridge. Ed. I. A. Richards. New York: Penguin Books, 1950. Emerson, Ralph Waldo. Essays and Lectures. Comp. Joel Porte. New York: Literary Classics, 1983. Lauter, Paul, ed. The Heath Anthology of American Literature. 3rd ed. Boston: Houghton Mifflin, 1998. Poe, Edgar Allan. The Philosophy of Composition. Lauter 1529-37. Waggoner, Hyatt H. American Poets: From the Puritans to the Present. Baton Rouge: Louisiana State University Press, 1984. Whitman, Walt. Preface to Leaves of Grass. Lauter 2729-43. ---. Song of Myself. Lauter 2743-94. Â  

Starting Up a Cookie Company

Starting up a cookie company on-campus You and your roommate are preparing to start a company producing cookies in your oncampus apartment. By starting up this business, you want to provide fresh cookies to starving fellow students late at night. However, you still have to figure out some aspects of the business model such as the price to charge, whether you will be able to make profit and how many orders you can accept. The business concept You have an extraordinary idea: to bake fresh cookies on delivery, using a customer chosen combination of ingredients.The cookies can be picked up at your apartment within one hour. Several factors will enable you to be different from your competitors such as store-bought cookies. First, the cookies will be fresh since they will only be produced after the order is received. Therefore, the buyer will be getting cookies that are literally hot out of the oven. Second, you will have a variety of ingredients available to add to the basic dough, includ ing chocolate chips, M&M’s, chopped Heath bars, coconut, walnuts, and raisins. Buyers will telephone in their orders and specify which of these ingredients they want in their cookies.Consequently, you will have the freshest, most exotic cookies anywhere, available to your fellow students next to campus. The production process Baking cookies is simple: mix all the ingredients in a food processor, spoon out the cookie dough onto a tray, put the cookies into the oven, bake the cookies, take the tray of cookies out of the oven, let the cookies cool and finally, take them of the tray and pack them in a box. You and your roommate already own all the necessary capital equipment: a food processor, cookie trays and spoons. Your apartment is equipped with a small oven that is able to hold one tray at a time.Your landlord pays your electricity. As such, the variable costs are merely the cost of the ingredients (estimated to be 1 Euro/dozen), the cost of the box in which the cookies are packed (0,30 Euro/box, each box holds a dozen cookies), and your time (what value do you place on your time? ) A more detailed description of the production process is described below. The first step of the whole process is to take the order. Your roommate has figured out how to do this quickly and This case is an adapted version of the Kristen Cookie case, Harvard Business Review. ith 100% accuracy: by using electronic mail to accept orders and to inform customers when the order will be ready. Since this process runs automatically, it does not take any of your time. Therefore, this step will be ignored in further analysis of the process. You and your roommate have timed the necessary physical operations. The first physical production step is to wash out the mixing bowl from the previous batch, add all of the ingredients, and mix them in your food processor. The mixing bowls hold ingredients for up to three dozen cookies.You then dish up the cookies, one dozen at a time onto a cooki e try. These activities take about six minutes for the washing and mixing steps, regardless of how many cookies (i. e. , one or more dozens). However, dishing up the cookies onto the tray takes two minutes per tray per dozen. The next step, performed by your roommate, is to put the cookies in the oven and set the thermostat and timer, which takes about one minute. The cookies bake for the next nine minutes. So the total baking time is 10 minutes, during which your roommate is busy setting the oven during the first minute.Since the oven only holds one tray, a second dozen takes an additional 10 minutes to bake. Your roommate also performs the last steps of the process by first removing the cookies from the oven and putting them aside to cool for 5 minutes, then carefully packing them in a box and accepting payment. Removing the cookies from the oven takes only a negligible amount of time, since it must be done promptly. Furthermore, it takes two minutes to pack each dozen and about o ne minute to accept payment for the order.As experienced bakers know, the description above contains some simplifications. For example, the first batch of cookies for the night requires preheating the oven. However, such complexities will be put aside for now. Please begin your analysis by developing a process flow diagram of the cookiemaking process. Question before starting up your business To launch your business, you need to set prices and rules for accepting orders. Some issues will only be resolved after you get started and try out different ways of producing the cookies.Before you start, however, you at least want a preliminary plan, which as much a This case is an adapted version of the Kristen Cookie case, Harvard Business Review. possible specifies, so that you can do a careful calculation of how much time you will have to devote to this business each night, and how much money you can expect to make. For example, when you conduct a market survey to determine the likely dem and, you will want to specify exactly what your order policies will be. Therefore, you will have to answer the following operational questions: How long will it take you to fill a rush order? -How many orders can you fill in a night, assuming you are open four hours each night? -How much of your own and your roommate’s valuable time will it take to fill each order? -Because your baking trays can hold exactly one dozen cookies, you will produce and sell cookies by the dozen. Should you give any discount for people who order two dozen cookies, three dozen cookies, or more? If so, how much? Will it take you any longer to fill a twodozen cookie order than a one-dozen cookie order? How many food processors and baking trays will you need? -Are there any changes you can make in your production plans that will also allow you to make better cookies or more cookies in less time or at lower cost? For example, is there bottleneck operation in your production process that you can expand c heaply? What is the effect of adding another oven? How much would you be willing to pay to rent an additional oven? This case is an adapted version of the Kristen Cookie case, Harvard Business Review.